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FREQUENTLY ASKED QUESTIONS
Will a TAG Heuer watch hold its value?
TAG Heuer watches have been proved to have a great resale value in the pre-owned market because of the high demand for the timepieces and their reliability. Depending on the TAG Heuer you get, there is a high likelihood of resale value being high.
However, be sure of its authenticity, as this largely determines the worth of a watch. Some are outright counterfeits (there is a high supply of those), and some a less-than-genuine. This means they might be of mixed parts. An authenticity check is crucial, especially when buying a vintage TAG Heuer watch because older watches are priced higher and cost more.
Apart from the watch brand's desirability and durability, other factors contribute to their watches being a good investment. The condition of a timepiece (good or bad) affects its value. To get your money's worth when buying a used TAG Heuer watch, be sure it is in a good state. Also, ensure that the caliber and any of its complications is not compromised. This is why it is advisable to only purchase pre-owned TAG Heuer watches from pre-owned dealers, vintage shops and auction houses that are certified.
So, if you are looking for a timepiece to adorn your wrist and have it hold its worth or even rise in value in the future — TAG Heuer watches are suited to do just that.
Are TAG Heuer watches a good investment?
The easiest way to determine if a watch is a good investment is to look at the demand for the watch in the market. The fact that TAG Heuer sells over 1 million watches annually shows that its watches are highly desirable. TAG Heuer is also famously known for the durability and reliability of their watches; as such, it is an excellent timepiece to invest in long-term.
Regardless of whatever luxury watch brand, you purchase it is likely to retain its value over time. As with most luxury watch brands, the general value level is bound to increase over time. Thus, getting a luxury watch is a reassuring choice whether or not you are buying it for value retention purposes.
However, for strict investment purposes, the appreciation of TAG Heuer watches cannot be predicted. With the reputation of the Swiss manufacturer in the watchmaking industry, of impeccable workmanship, sophisticated movements, innovative complications and relatively affordable price, it is in a class of its own. This makes it very likely that the value of TAG Heuer watches will continue to increase in the future. It would be a good investment in the medium term, should you choose to sell your used TAG Heuer watch.
Is TAG Heuer considered a luxury watch?
TAG Heuer is not just a luxury watch brand but also one of the leading luxury watch brands in the world. To be known as a luxury brand goes beyond the pricing of the watches, as some other factors grant a watch company such status.
A well-known hallmark of a luxury watch company is whether it has a Swiss luxury watchmaker tag. This is because Swiss Watches have a reputation for excellence and sophistication. Of course, TAG Heuer is a Swiss luxury watchmaking company. It was established by a young Edouard Heuer in St-Imier, Switzerland in 1980, as Uhrenmanufaktur Heuer AG, now known as TAG Heuer and now based in La Chaux-de-Fonds, Switzerland.
Another hallmark is the history of the watch company. A rich history is one with notable innovations, partnerships, and achievements. The more reputable the company's status is as a luxury watch brand. Since its establishment in the 1860s, the company has maintained a rich heritage filled with numerous accomplishments and innovations.
In 1882, the first chronograph from TAG Heuer was patented by Edouard. In 1887, TAG Heuer contributed significantly to the watchmaking industry with the invention and patenting of the "oscillating pinion" a mechanism that is essential to the making of mechanical chronographs even to this day. In 1911, TAG Heuer introduced the first dashboard chronograph that was designed for aircraft and automobiles. In 1911, TAG Heuer introduced the first dashboard chronograph that was designed for aircraft and automobiles.
This rich history has made TAG Heuer become closely associated with sports, the world of competitive sports in particular. With the watch brand providing official timing services for the FIA Formula 1 World Championship, FIS Ski World Cup, Olympic Games, and other international sporting events.
Given all the above, it is without a doubt that TAG Heuer is a leading luxury watch brand.
What is the most popular TAG Heuer watch?
The Carrera is by a long shot the most famous in TAG's watch collection. It has an amazingly fascinating history to back it up, as well.
The Carrera was conceptualized in 1962 when Jack Heuer went to a racing event. Which TAG was an official partner of the race, as all stopwatches used at the racing event by the staff were provided by the watch company? Further exploration led him to the notorious Carrera Panamericana race, an arduous race track that crisscrossed enormous areas of the Mexican desert. As a matter of fact, this race was perilous to the point that 27 drivers passed on during it in only 5 years.
Despite Carrera Panamericana's murky beginnings, it has led to the creation of one amazing thing. The TAG Heuer's Carrera collection. The vision behind this collection is to create the supreme racing watch. To support their bold claim, TAG Heuer ensured the watches were constructed to have unrivalled durability, extreme shock, and water resistance. Of course, high-precision chronograph and helpful bezel.
TAG fused all that craftsmanship with a fresh and appealing design, making this watch an instantaneous hit. That instant fame only continued to grow with time, as it continues to surpass each and every of TAG's collections in sales. The Carrera collection is extensive, with more than 130 models — you should have no problem finding the Carrera that suits your taste or needs.
Other noteworthy collections in the TAG Heuer catalogue include the Aquaracer and Formula 1 collections. Although diving may not be their forte, TAG has ventured into a Divers collection with their Aquaracer. The Aquaracer is just as good as any of the top brand's collections in the divers' market, as it has a water-resistant capability to the depths of 500m in the ocean.
The Formula 1 collection is an obvious tribute to the racing culture. It is built quite similarly to the Carrera as most models incorporate an efficient bezel, chronograph, and other racing functions. But it also has an edgy and innovative design.
How long does a TAG Heuer watch last?
TAG Heuer watches are known for their extreme durability and reliability, so you can expect their watches to last almost a lifetime — if given proper care regularly. A TAG Heuer watch should be checked at any TAG Heuer watch service centre every one to two years. To examine the water-resistant integrity of the watch and maintain it. Also, every four to six years, your TAG Heuer will need complete servicing.
Even without this constant maintenance at a service centre, there are some basic maintenances one can perform. Before cleaning your watch, you should first ensure that the crown is firmly screwed on. For water-resistant models' be sure that your seals have been checked in a year, then use a delicate brush and add some soapy water to clean the casing and the strap. However, do not clean your watch strap with water if it is made from leather or fabric. After cleaning, rinse off the soap with some water and use a soft cloth to dry it off gently. If your watch is not water-resistant or the seal has not been examined in over a year, it is advisable to clean your watch with a soft dry brush. It is crucial not to use chemical products, as they can damage your watch strap and the water-resistant seals.
A TAG Heuer is built to last and withstand shocks, especially with some collections like the Carrera and the Formula 1, as they are made to be shock-resistant and highly durable. Thus, their longevity is assured.
What company owns TAG Heuer?
Currently, TAG Heuer is owned by the TAG (Techniques d'Avant Garde) Group. That happened when TAG purchased the majority shares in the original company, Uhrenmanufaktur Heuer AG. The TAG group is a wholly-owned subsidiary of the parent company known as Moët Hennessy Louis Vuitton, commonly referred to as LVMH. LVMH is a French holding multinational corporation and conglomerate specializing in luxury goods, headquartered in Paris, France. The parent company was also a product of a merger in 1987 between fashion house Louis Vitton, Moët Hennessy (another merger between Moët & Chandon and Hennessy).
TAG Heuer originally Uhrenmanufaktur Heuer AG was founder by a young Swiss watchmaker Edouard Heuer at the age of 20, in 1860. Though starting in a small shop in Saint Imer, Switzerland, Edouard Heuer was able to bring the brand to the limelight with it several innovations to the watchmaking industry. In 1869, Edouard patented the crown-winding mechanism, an innovation that is very much relevant today. In 1882, the first chronograph from TAG Heuer was patented by Edouard. In 1887, Edouard patented the design for the oscillating pinion, which is a mechanism that is essential to the making of chronographs to this day. All these, and more, set the watch brand apart and earned its reputation as a leading luxury watch brand.
Due to TAG Heuer incredibly precise chronographs, it is famously associated with competitive sports racing and it has earned numerous partnerships with various global sporting events like FIA Formula 1 World Championship, FIS Ski World Cup, Olympic Games, and many others.
Are TAG Heuer watches made in China?
TAG Heuer watches are Swiss-Made since the company's watchmaking factory is in La Chaux-de-Fonds, Switzerland. The watchmaking workshop is in Chevenez, Switzerland. On the watches, the words “Swiss-Made” are usually on the watch face or case back. Although there is an exception in the case of their smartwatches. On TAG Heuer Connected smartwatches, the word Swiss-Made are not written. This is because these electronic watches use a computer chipset from Intel which is made outside of Switzerland. However, parts like the strap, casing, buckles on the Connected watches are made from Switzerland.
TAG Heuer is also COSC (Contrôle Officiel Suisse des Chronomètres) certified. This official Swiss chronometer testing institute is in charge of testing and certifying the precision and accuracy of Swiss timepieces. And only watches produced or assembled in Switzerland are qualified for testing by the COSC. So, no TAG Heuer watches are not made in China.
When did Heuer merge with TAG?
Originally referred to as Uhrenmanufaktur Heuer AG (in the 1860s), the watchmaking company was later merged with TAG (Techniques d'Avant Garde) Group in 1985. When the TAG group purchased the majority shares in the company shortly after, the founder Edouard Heuer died in 1892 at 52 years.
Before that, the company was in existence since 1860, when Edouard Heuer founded it at the early age of twenty years, in St-Imier, Switzerland. Displaying the undeniable propensity of innovation that TAG Heuer is widely known for today. Through his lifetime, Edouard Heuer achieved several notable feats such as, patenting the crown-winding mechanisms for pocket watches, which was the first patent in the brand's history, in 1869.
In 1882, the first chronograph from TAG Heuer was patented by Edouard. And In 1887, TAG Heuer contributed significantly to the watchmaking industry with the invention and patenting of the "oscillating pinion" a mechanism that is essential to the making of mechanical chronographs even to this day.
This flair for innovation has made TAG Heuer closely related to the high-speed competitive sports world. TAG Heuer became the official timing service for the FIA Formula 1 World Championship, FIS Ski World Cup, Olympic Games, and many other international sporting events.