Pre-Owned Tudor In Launching Place
In recent years the Tudor has become more and more popular as a brand. Introduced by Hans Wilsdorf, the creator of Rolex with the aim of appealing to a younger audience. Originally they were equipped with off the shelf movements while using Rolex Cases and bracelets. In 2012 the Heritage Black Bay series was introduced with an array of watches that offer a lot of watch, for a more accessible price.
Expand Price List
Tudor Black Bay 58 Blue - $3,995.00 - $4,995.00
Tudor Black Bay 58 Black - $4,295.00 - $5,295.00
Tudor Black Bay 58 925 Silver - $5,995.00 - $6,495.00
Tudor Black Bay Bronze - $4,295.00 - $5,795.00
Tudor Black Bay Chrono - $6,995.00 - $8,995.00
Tudor Black Bay GMT - $3,995.00 - $5,995.00
Tudor Black Bay Harrolds - $6,995.00 - $7,495.00
Tudor Pelagos - $4,495.00 - $5,995.00
Tudor Submariner - $9,995.00 - $18,995.00
FREQUENTLY ASKED QUESTIONS
Is it worth buying a Tudor watch?
To the question is a Tudor watch worth buying, the simple answer is: Yes. That is if you are at the physical standards that a watch provides. Then Tudor watches offer great value for money, which provides you with a watch with an excellent finish, high-quality and usually fitted with an in-house calibre. Also, this brand is closely associated with the Famous Rolex, so you can expect a bit of their expertise in the production.
Tudor watches offer high-quality and reliable timepieces at a lower price point. Thus, it cannot relatively be classified as a high-end luxury watch. This is the idea behind the creation of the watch company by Hans Wilsdorf (the founder of Rolex) wanted to establish Tudor to dominate the semi-luxury watch market.
Do not confuse this to mean Tudors is a substandard Rolex. Apart from the same build integrity, the Tudor shares with the Rolex due to common origins they are both distinct and unique in design. To the wrist, the Tudor feels solid and does not give off any substandard feel cheap watches give. And it carries with it the finish and reputation of the Rolex company.
In recent times, a unique quality of Tudor is how their watches are fitted with in-house calibres. This is impressive as most of the brands in the semi-luxury category do not manufacture their own watch movements but rather assemble. This places a high value on their watches and makes a Tudor watch absolutely worth the buy.
Are Tudor Watches a Good Investment?
Usually, as soon as most items are purchased, they immediately begin to lose value. It is natural for most products to depreciate due to use. However, with watches, this rule does not always apply. It is common knowledge timepieces tend to hold or even increase in value — but not every one of them. This brings us to the question are Tudor watches a good investment? well, the following factors should help you decide on whether or not to invest in a Tudor watch.
One of the unique qualities of the Tudor brand has to be its rich history, which is something that other brands in its price category simply cannot compare with. Tudor is associated with a much bigger brand in the high-end luxury watch market, the Rolex. In 1926, Tudor company was established by the Rolex founder Hans Wilsdorf as an affordable alternative to the flagship Rolex.
Apart from riding on the fame of its big brother, the brand reinvented itself in 2012 with surprising changes like fitting its watches with in-house movements. This single change has placed a higher value on the worth of the Tudor watches.
Another factor is the short supply of Tudor watches in the market. And this is a natural consequence of watch companies developing their own movements. For this reason, Tudor watches are hard to find. Thereby, the market forces of supply and demand dictate that the second-hand value of the remain strong. Overall, Tudor watches make a good investment option — so far, they are in good condition.
Are Tudors as good as Rolex?
Seeing as both the Rolex and the Tudor brands originated from the same founder and are sibling companies, it is expected to compare them against each other. Although they are similar in many ways due to some reasons, some differences distinguish them. The answer to the question lies in these differences. Based on the original intention of the founder of both watch companies, Hans Walsdorf, the Tudor watch was never intended to be better than the flagship brand Rolex. Instead, it was meant to be a more affordable option. This does not make the Tudor substandard in any way. The brand, in fact, boasts of a high-quality, robust timepiece, well-finished and developed with the assistance of Rolex's expertise. This is something most watches in the Tudors price range rarely offers.
Recently, Tudors have revamped their brand and began manufacturing their own movements in-house. This is an impressive development that has set the brand on higher pedestals. However, the brand is not on the same level as the Rolex, which has been claimed to be the single most recognizable watch - in the world.
In reality, both brands aim for different demographics of the watch market financially, as the cheap Rolex is almost the same amount as the most expensive Tudors. Given the differences in their category of the target market, it is almost unfair to compare Tudors to Rolex solely on quality and popularity. But on the relative scale of value for money, Tudors watches can be said to be as good as the Rolex. And both Brands are dominating their respective markets.
Does Rolex still own Tudor?
From the legal perspective, Rolex, as a company, does not own the Tudor company. Instead, the two companies are owned by the same founder Hans Wilsdorf. The assumption that Rolex owns Tudor comes from the fact that Rolex was the first and biggest watch company founded by Wilsdorf.
In fact, both Rolex and Tudor are owned by the Hans Wilsdorf Foundation. The makes Tudor the sister company to Rolex. Much like its sister company, Tudor is equally a Swiss-based luxury watch brand established in 1926. The brand rose to fame for the production of its professional watches for the military. Particularly US Navy SEALS and French Navy, between the 60s and 80s with its diver's collection known as the Tudor Submariners.
Wilsdorf's intention for creating a second watch brand (Tudor) was not to create a competition for the Rolex. Instead, provide a more affordable watch that would dominate the semi-luxury market and preserve the Rolex reputation for quality.
In 2012, with the relaunch of the Tudor brand, there seems to be a deviation from the purpose of the brand. And a move for an independent brand reputation. This is evident with the introduction of its own in-house movement in its watches. For a semi-luxury brand, this is quite rare and shows that the brand means serious business and they still manage to retain their price integrity.
Why is Tudor so cheap?
The Tudor brand is relatively not a cheap brand affordable is a better word to describe the value the brand offer for the money. In fact, from the onset, the Tudor brand has always been intended to be a more affordable alternative to the high-end Rolex.
The Tudor brand can be categorized in the semi-luxury aspect of the watch market, and it is among the biggest brands. This is because it offers great value for money with its high-quality, robust, and well-finished build; with the assistance of Rolex's expertise. Tudor watches are not flimsy they have a sophisticated feel as expected from a sister company to Rolex.
Interestingly, the brand relaunched and began the in-house manufacturing of the watch calibres. This has significantly improved the value of their watches in the pre-owned market. The brand can achieve standard quality for an affordable amount through “skimping” on the minutia. The little things that are not easily noticed, like the engraving, polishing, and radiused edges on a watch, can add extra cost.
Only in the aspects of high-end finishing can the Tudors be considered cheap; otherwise, the watches are of high-standard and definitely great value for their price.
Are Tudor watches COSC certified?
All watches manufactured by Tudors are chronometer-certified by COSC (Contrôle Officiel Suisse des Chronomètres). The COSC is the official Swiss chronometer testing institute in charge of testing and certifying the precision and accuracy of Swiss timepieces. And only watches produced or assembled in Switzerland are qualified for testing by the COSC. These tests are rigorous and thorough as they lasted for 15 and 13 days for the mechanical and quartz movement, respectively.
Apart from being COSC certified, Tudor also boasts of its movement's accuracy being higher than the COSC standard by 40%. And rightly so, as the watch brand has a +4/-2 seconds variation rating against the minimum set COSC standard of +6/-4 seconds variation per day. Keep in mind that the COSC minimum standard results in the watches having a 99.994% accuracy.
Given the above stats, the precision of a Tudor watch should no longer be in doubt, as you are getting excellent accuracy at an affordable price point. It is no surprise why Tudor was a top choice for US Navy SEALS and French Navy because the precision of this level is essential to the success of battle strategies, and the survival of deep-sea divers.
A standard of this level is expected of a sister company to Rolex because an accuracy below this standard would reflect adversely on the Rolex brand.
Is Tudor a luxury watch brand?
Although Tudor might not be among the famous luxury brands, it can be categorized as a luxury brand. Not just because of its high quality but also because it is owned by the same company that owns Rolex. The company was registered in 1926, making it a Swiss brand with a rich history, as with most famous luxury brands. Thus, it comes highly recommended and definitely cannot be grouped with second-class brands.
Do not let its affordable price point mislead you into thinking the Tudor watches are not luxury watches. This was an intentional strategy by its founder (Hans Wilsdorf), whose aim was to create an affordable alternative to the Rolex, to maintain the price integrity of the Rolex. Even though the Tudor might not be as good as the world-class Rolex, it is very much on equal footing with other luxury brands in the market.
Tudor continues to grow in popularity, especially with the introduction of their in-house manufacturing of movements. This is one of the main hallmarks of any luxury brand serious about watchmaking. This new development has raised the reputation of Tudor watches; particularly, among watch collectors, and the resale value of Tudors in the pre-owned market.
Also, all the watches from Tudor are COSC chronometer-certified for precision. The brand claims that the accuracy of its timepieces is well above the recommended standard. These are claims brands of high repute can hold because it is constantly put to the test.
Does Tudor use in-house movements?
It was not until 2012 when the brand was relaunched after a prolonged absence from 1996 through 2013, did Tudor introduce the use of in-house movements in their watches. Before then, Tudor outsourced the making of their watch movements to ETA movements. The ETA movements were modified with the help of Rolex (Tudor's sister company)to meet up the high precision they are known for. Also, all Tudor watches are only made with mechanical movements like Rolex.
In 2015, Tudor released their first watch fitted with an in-house movement with the release of the North Flag. Subsequently, all other Tudor watches released after the North Flag use in-house movements. Other models released before the North Flag are fitted with modified ETA movements.
All watches from Tudor are COSC chronometer-certified, and it boasts movement accuracy higher than the standard set by COSC. These claims are verified, as the watch brand has a +4/-2 seconds variation rating against the minimum set COSC standard of +6/-4 seconds variation per day. The Tudor's production of their own movements has earned the brand more credibility. This might finally be that push needed to draw Tudor out of the shadows of Rolex's prestige and have them stand firmly alone.